Page 71 - SACCO STAR ISSUE 43
P. 71
SACCO INDUSTRY WATCH
INCREASING LOYALTY AMONGST
YOUR SACCO MEMBERS
By Sharon Makiti
Building trust to get members to stay in your SACCO as
you seek to recruit more is very critical. With over 22,000
registered co-operative societies in the country, how do you
retain your members?
Returns of loyalty in SACCO members;
Loyalty begets the feeling of fulfillment.
Loyalty results to a free membership, ready to offer
constructive critique.
It leads to success of the society through selfless
input
GET YOUR SACCO’S MEMBERS MORE INVOLVED BY APPLYING THE FOLLOWING STEPS:
1 2 3
Give the membership a reason to believe Engage them more Invest more in member education
in the SACCO. Engaging members makes them feel in Devise tactics to resuscitate the
The membership is the society and control. Engaged members are emotionally bored, those facing challenges
the society exists to benefit all the connected and productive as they feel of any kind, or those feeling like
members. For a loyal membership, let validated and appreciated. Chances are giving up in matters of saving.
the goal of the society be uniting in faint for members to reject something Invest more in member education
nature. Come up with investments that they were involved in forming. This makes to increase their focus and
yield profits and give competitive and them more responsible of the outcomes consequently their fulfillment.
fair rewards. Elected leaders should of decisions made, and amendments in
avoid any activities that can compromise cases of undesired results are with ease.
the trust of the membership. This The Annual General Meetings and Annual
include illegal handling of funds to Delegates Meeting should not be the only
benefit few, enactment of policies that platforms for engagement. Facets like
are ambiguous and therefore easily Facebook, the society’s website, Twitter,
manipulated to cover up misconduct and SMS, emails, and blogs should be harnessed
any malicious investment that drains for effective conversations.
members’ funds.
5 6
4
Dismiss rude members Incentives
Advertise your SACCO The future of the society is more Rewards can be done through open
Sharing the achievements of the crucial than few individuals who are praise during members’ meetings
society with the public makes the consistently obnoxious and abusive or through perks. It should be done
members proud to be associated and seem unwilling to turn on a new carefully not to create imprints of
with you and attracts more. Have leaf. Regardless of their financial rank inequity.
something to show off for by offering in the SACCO, you need to release them
competitive products and services for the health of the society, as the
and posting commendable financial essence of a society is co-operation.
results. Take advantage of the current
technology and aggressively publicize
the SACCO.
SACCO Star Magazine |69
